Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
AI Assistant
Support powered by product data

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCPAI Assistant

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
LoginSign Up

5 Agent Skills to Automate Your Weekly Product Review

How our teams use agent skills to run product reviews as PMs, engineers, and designers.
Insights

May 4, 2026

6 min read

Nikhil Gangaraju

Nikhil Gangaraju

Director, Product Marketing, Amplitude

Amplitude plugin

Just a few months ago, less than 1 percent of all insights generated in Amplitude were by agents using MCP. Today that number has multiplied by 20X and is growing fast. The signal is clear to us. Agents are quickly becoming the primary way people interact with their data and Skills make Agents smarter in Amplitude.

% of Insights Generated by Agents via MCP Rolling 7-day · External users · Oct 2025 – May 2026 0%5%10%15%20%25%OctNovDecJanFebMarAprMay <1% in Oct 22.8% 0.02% Oct 15, 2025 0.02% Oct 20, 2025 0.17% Oct 25, 2025 0.16% Oct 30, 2025 0.18% Nov 04, 2025 0.16% Nov 09, 2025 0.13% Nov 14, 2025 0.18% Nov 19, 2025 0.22% Nov 24, 2025 0.62% Nov 29, 2025 0.24% Dec 04, 2025 0.37% Dec 09, 2025 0.80% Dec 14, 2025 0.73% Dec 19, 2025 0.88% Dec 24, 2025 1.7% Dec 29, 2025 1.5% Jan 03, 2026 1.1% Jan 08, 2026 1.1% Jan 13, 2026 1.8% Jan 18, 2026 1.9% Jan 23, 2026 2.0% Jan 28, 2026 2.4% Feb 02, 2026 2.7% Feb 07, 2026 3.5% Feb 12, 2026 4.7% Feb 17, 2026 6.2% Feb 22, 2026 7.1% Feb 27, 2026 8.3% Mar 04, 2026 10.2% Mar 09, 2026 12.3% Mar 14, 2026 14.6% Mar 19, 2026 16.5% Mar 24, 2026 17.4% Mar 29, 2026 17.5% Apr 03, 2026 17.0% Apr 08, 2026 16.3% Apr 13, 2026 16.1% Apr 18, 2026 16.8% Apr 23, 2026 22.6% Apr 28, 2026 22.8% May 01, 2026 AI-generated insights via MCP (% of total) Source: Amplitude

Sandhya Hegde at Calibre Labs put it cleanly recently: "the skill file is where institutional knowledge lives now". Figma is shipping skills that encode design system conventions and Intercom built a custom retrieval model hitting 65% resolution on customer support.

That's why we’ve launched Amplitude MCP Skills marketplace. Ten years of how Amplitude analysts actually run weekly reviews, audit replays, score opportunities, and read feedback, now packaged into skill files Claude, Codex, or Cursor can execute.

Here are five killer use cases our teams use to run product reviews as PMs, engineers, and marketers.

The Weekly Brief

Monday morning, before standup. You need a narrative on what moved last week.

The Weekly brief skill walks through six phases: context discovery, evidence gathering, trend detection, root-cause analysis, persona-calibrated narrative, actionable findings.

The judgment call it hardcodes is the one most agents miss: trends over snapshots. It compares the current week against a 4-week baseline, filters for confidence, and writes the output as a flowing email instead of a bulleted dashboard dump. It can even be calibrated based on your role.

Our PMs run this every monday morning and have something share-ready before standup. What used to be a 90-minute sunday chart pull can now be run as your standup zoom is loading up.

The UX Audit

So you shipped a new flow, activation dipped four points, and you suspect friction but don't want to spend an afternoon watching 20 session replays.

This skill automates watching session replays into a ranked friction map. It defines scope, gathers a quantitative baseline, extracts timelines from 8-12 sessions, and clusters patterns by severity: Critical (blocks completion, 50%+ of sessions), High (30%+), Medium (20%), Low (under 20%).

For each friction pattern it identifies, the skill can hypothesize why it happens and even Cross-reference with user feedback. If users are complaining about the same thing you're seeing in replays, that's a high-confidence signal.

This is one of the most popular use cases for our design and growth teams.

Analyze experiments

Running Experiments were never for the faint of heart.

Our Analyze experiment skill gives your agent the same superpowers as a data scientist. Design A/B tests with proper metrics and variants, analyze running or completed experiments, and interpret results with statistical rigor.

The skill runs the full ship/no-ship checklist a senior experimenter would. Data quality first. Was there an SRM (sample ratio mismatch ) Did all seven statistical validity flags pass? Capture primary, secondary, and guardrail metrics, with the real numbers: Revenue, retention, and bounce rate get checked automatically for regressions.

The skill even filters customer feedback to the experiment date range and surfaces themes that align with the variant's hypothesis, so the quantitative result has a story behind it.

Our teams use this skill when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

Discover Opportunities

The "what should we prioritize" question, can now be answered.

This skill systematically mines Amplitude for signals — dropping funnels, stalled features, user friction, feedback themes, and experiment learnings. Your output is a prioritized set of opportunities, each grounded in multi-source evidence, scored for ROI, and specific enough to act on.

It synthesizes findings into RICE-scored opportunities (Reach × Impact × Confidence / Effort).

A finding only earns full presentation with multi-source evidence and a score ≥100. A single anomaly is a story but multi-source corroboration is what actually makes it onto a backlog. The output is a prioritized memo a PM or engineer can quickly ship with their coding agent of choice.

What would Lenny Do?

This is my personal favourite.

While the other four tell you what's happening; this one helps you decide what to do about it. The Lenny Skill answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. It searches Lenny Rachitsky's archive of newsletters and operator interviews, pulls the 2-4 most relevant pieces, and writes a concrete recommendation with sources cited.

The pairing is where it gets fun. Run discover-opportunities, get a list of RICE-scored bets, then ask "what would Lenny do?" The agent skill surfaces the most relevant frameworks, operator experiences, and hard-won lessons — then synthesizes them into a concrete, opinionated recommendation.

Skills are Increasingly how software companies hand decade-deep domain expertise to an AI agent. We're excited to see how teams use the MCP Skills marketplace to turn Claude, Codex, or Cursor into an expert product builder.


The Amplitude plugin is available now in Claude and Cursor’s plugin marketplaces, so you can make it part of your default context without any manual config or docs-reading. You can also download it from GitHub to install in Gemini or Codex. Try it out and let us know what you think!

Install the Plugin

Install the Amplitude plugin in your favorite coding agent today! Now available in the Claude marketplace, the Cursor marketplace, and in the Amplitude skills GitHub repo for use in Gemini and Codex.

For more information or if you have any feedback to file, visit the skills repo.


About the author
Nikhil Gangaraju

Nikhil Gangaraju

Director, Product Marketing, Amplitude

More from Nikhil

Nikhil is a product marketer at Amplitude focusing on Amplitude Analytics and works with teams to advance our mission to help companies build better products.

More from Nikhil
Topics

AI

Agents

MCP

Recommended Reading

article card image
Read 
Product
Amplitude Plug and Play: New AI Plugin in Claude and Cursor Marketplaces

May 1, 2026

5 min read

article card image
Read 
Product
Introducing Amplitude Wizard CLI: Set Up Amplitude from Your Codebase

Apr 30, 2026

6 min read

article card image
Read 
Product
Making AI Search Count (and Convert)

Apr 29, 2026

4 min read

article card image
Read 
Customers
How VEED Evolved Its AI Search Strategy

Apr 29, 2026

3 min read

Platform
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
  • AI Assistant
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Agents

Amplify

Amplitude AI

Amplitude Academy

Amplitude Activation

Amplitude Agent Analytics

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Full Platform

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

Customer Support

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Engineering

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

LLM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Revenue

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude