Articles by Hiten Shah
3 Mental Models Every PM Needs to Make Decisions
This post is part of our Product Innovator Series. We’re exploring what it takes for businesses to s...
One Metric Is All Your Product Team Needs
The best way to give your product team a clear direction and purpose is to boil down your efforts in...
Scaling Your Content Marketing Strategy from 0 to 15 Million Visits a Year
This article comes excerpted from Hiten Shah’s soon-to-be-released book: Content Marketing Playbook ...
What We Learned About SaaS Sites From 30 Hours Of User Testing Data
We have analyzed the website structure of 30 different SaaS companies, closely monitoring 1,800 minu...
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