Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
AI Assistant
Support powered by product data

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCPAI Assistant

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
LoginSign Up

Financial Services

article card image
Read 
Product
Making AI Analytics Safe for Financial Services Teams

May 14, 2026

8 min read

article card image
Read 
Customers
How ACKO Drove 13% More Conversions & 50% Drop in Calls with GenAI

May 12, 2026

9 min read

article card image
Read 
Insights
Homegrown FinOps Tools: How AI “Build” Beat “Buy” for Us in <1 Year

May 11, 2026

10 min read

article card image
Read 
Customers
Dashboard Dread to AI-Driven Decisions: How Tira Rebuilt Its Analytics Workflow

Apr 23, 2026

5 min read

article card image
Read 
Customers
How Ramp Network Turned Data Into 30% Higher Conversions

Feb 5, 2026

5 min read

article card image
Read 
Insights
Why Finserv Contact Centers Need Digital Analytics, Not More Dashboards

Jan 23, 2026

6 min read

article card image
Read 
Insights
The Product Benchmarks Every Financial Services Company Should Know

Dec 16, 2025

5 min read

article card image
Read 
Customers
Finance Leader Achieves Record Revenue by Finding Customers’ “Why”

Jun 11, 2025

8 min read

article card image
Read 
Customers
A New Gold Standard: How Tickertape Doubled Revenue with Smarter Analytics

Jan 31, 2025

7 min read

article card image
Read 
Insights
Personalizing the Financial Services Customer Journey

Aug 22, 2024

9 min read

article card image
Read 
Insights
Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures

Jun 13, 2024

6 min read

article card image
Read 
Customers
New Insights Lead to Increased Conversions for Credit Card Offers

May 31, 2024

8 min read

Platform
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
  • AI Assistant
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
View markdown
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Agents

Amplify

Amplitude AI

Amplitude Academy

Amplitude Activation

Amplitude Agent Analytics

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Full Platform

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

Customer Support

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Engineering

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

LLM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Revenue

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude