Personalization

Amplitude Web Experiment's Rearrange Elements gives marketers a true drag-and-drop user experience
Inside Amplitude
August 27, 2025
Marketers: Test 3x Faster—Now with More Self-Service Capabilities
Nithya Rajendran smiles wearing a scarf.
Nithya Rajendran
Principal Product Manager, Amplitude
AI personalization
Perspectives
August 14, 2025
Personalizing Your Product Experience with AI: How Far Is Too Far?
James Evans Headshot
James Evans
Head of AI and Engagement Products, Amplitude
A multicolored brain with strata and maze walls, suggesting artificial intelligence.
Perspectives
June 12, 2025
5 Tips for How Your Data Team Can Build Effective AI Workflows
Amanda Hamilton holds a microphone as a featured conference speaker.
Amanda Hamilton
Senior Director of Platform Operations, McClatchy
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Former Director, Product Management, Amplitude
An abstract graphic image representing retail media networks
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer, Amplitude
A woman talks on a cellular phone in front of a train, with the mint mobile logo in the top left corner.
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
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Mandy Chatigny
Former Senior Manager of Digital and Product (App) Insights and Analytics, Ultra Mobile and Mint Mobile
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Phil Burch
Former Group Product Marketing Manager, Amplitude
A blue sphere sits on top of a pink cylinder, surrounded by other gray shapes, suggesting a high achievement
Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Anas Farah smiles kindly
Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science, Square
Personalization Insights from Converteo and AWS
Perspectives
October 29, 2024
The Future of Personalization: Insights From Industry Experts at Converteo & AWS
Kassim Assani, Principal Solutions Engineer, Amplitude
Kassim Assani
Principal Solutions Engineer, Amplitude
Data-Driven Customer Segmentation Strategy
Best Practices
October 14, 2024
Data-Driven Customer Segmentation Strategy
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Robbie Wallace
Former Senior Engagement Manager, Amplitude
What is Behavioral Segmentation
Best Practices
September 18, 2024
Behavioral Segmentation: The Key to Understanding Customers
Image of Darshil Gandhi
Darshil Gandhi
Director, Product Marketing, Amplitude