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Test new AI features before they launch

Insights

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Understand the full user journey
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Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Zoning Insights
Overlay performance and revenue metrics on your webpages

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
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Drive conversion with A/B testing powered by data
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Unite data across teams

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Keep your data secure and compliant
Solutions
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Deliver customer value and drive business outcomes
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Maximize product adoption
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Optimize for transactions

Use Case

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Get users hooked from day one
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Understand your customers like no one else
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Turn behavior into business

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Detailed guides on product and web analytics

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Accelerate business value through our ecosystem

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Customer Success
Drive business success with expert guidance and support
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See what's new from Amplitude

Tools

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Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
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Learn how to track events and metrics with Amplitude
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Learn more about our digital experience maturity model
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AI

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Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmapsZoning Insights

Action

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Data

Data GovernanceIntegrationsSecurity & Privacy
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Industry

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Use Case

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Team

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Connect

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Insights
What Makes a Good vs Bad North Star Metric

Discover what makes a good North Star Metric, how to avoid using bad ones, and examples of each.

Julia Sholtz

Julia Sholtz

Former Group Product Marketing Manager, Amplitude

Jul 15, 2026

13 min read

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The Role of Feature Management in Successful Product Development

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Cohort Retention Analysis: Reduce Churn Using Customer Data

Jul 15, 2026

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14 Best Product Management Tools for 2026 (Plus Tips from Senior PMs)

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Migrating Analytics Platforms Without The Chaos

Jun 22, 2026

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Five best practices for getting started with AI agents

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AI Evals for Product Managers: A Beginner’s Guide to Getting Started

Jun 5, 2026

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The Builder Skills Library

Jun 5, 2026

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Understand How AI Thinks, Get Better Results

Jun 2, 2026

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AI Broke Your Experimentation Program. Here’s How to Fix It.

Jun 1, 2026

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Building CLI Agents: It’s What You Don’t Give Them That Counts

May 27, 2026

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Three Tips for Better Prompts in Amplitude Global Agent

May 26, 2026

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Insights
Default Prompts Are Tanking Your Agent’s Retention

May 21, 2026

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