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Image of Elena Verna
Elena Verna

Former Head of Growth, Amplitude

Elena is the former Head of Growth at Amplitude, and Growth Advisor to companies including Krisp, MongoDB, and Maze, and a Board Member at Netlify. She is also a former CMO & Advisor at Miro, SVP for Product & Growth at Malwarebytes, and SVP at SurveyMonkey. Elena has a breadth of experience in PLG models for B2B companies.

Posts by Elena

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Insights
Trial or freemium? Get the best of both with a reverse trial

Jun 3, 2025

12 min read

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The hidden trap of product-led B2B growth: User-level optimization

Jul 7, 2023

9 min read

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Insights
Not all B2B companies should be doing product-led growth

Jan 23, 2023

10 min read

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Insights
Change the way you approach experiments with this 7-step framework

Jan 9, 2023

14 min read

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Insights
Your organization needs a data hierarchy map—here’s why

Oct 6, 2022

9 min read

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Company
7 reasons why I’m amped to attend Amplify 2022

Apr 6, 2022

4 min read

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