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Perspectives
November 11, 2025

Top Five User Research Pitfalls and How to Avoid Them

Still running user research the old way? Learn five common pitfalls holding teams back.

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Carmen DeCouto
Group Product Marketing Manager
Aparna Sinha, Vercel
Perspectives
October 22, 2025
Meet the Next Gen Builder: Aparna Sinha, SVP of Product at Vercel
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
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Perspectives
September 23, 2025
Vibe Check: A Vibe Marketing Strategy Guide, Part 1
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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Perspectives
September 18, 2025
9 Collaboration Best Practices for Better Digital Experiences
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
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Eric Metelka
Director of Product Management, Experimentation
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Perspectives
September 11, 2025
Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
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Perspectives
September 10, 2025
AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
Product-Led Growth Guide: What Is PLG?
Japan flag surrounding graphs
Perspectives
September 10, 2025
日本のマーケターに聞くAI活用の価値：業務効率、成果、キャリア成長を実現
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
A colorful calculator
Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Culture of experimentation
Perspectives
August 28, 2025
Experimentation Is a Culture, Not a Task
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Audrey Xu Leung
Former Global Solution Architect, Amplitude
Hannah Calhoon, Indeed
Perspectives
August 19, 2025
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at Indeed
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing