All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude

Editor's note: The original author of this story wished to remain anonymous.

For decades, we’ve been at the heart of innovation and self-expression—trusted by millions of people across the globe. From everyday enthusiasts to world-class professionals, our community continues to grow, united by a shared mission: to inspire and empower people everywhere to create, connect, and push boundaries.

As my company’s Data Lead and Head of Strategy, I get to bridge the technical world of data engineering with the ever-changing needs of product development. At our company, data, like creativity itself, tells a story—it shows us how we’re performing and helps us chart our path forward. My team’s job is to ensure that everyone, from e-commerce managers to marketing specialists, can access and interpret that story without needing technical expertise.

To foster this data democratization, we turned to Amplitude. Its self-service analytics platform helps us uncover insights, track user behavior, and achieve impressive results—all while staying true to our brand’s inspiring mission.

Changing our tune: Transitioning to Amplitude for better analytics

Before Amplitude, Google Analytics 4 (GA4) was our main tool, but it fell short on one of our most basic needs—being friendly enough for everyone to use. Its complex, highly technical interface meant that only team members with advanced analytics skills could navigate it, creating bottlenecks as non-technical staff were unable to access or interpret the data.

It was a waste of time and resources. For instance, tracking data across multiple touchpoints often required time-consuming exports, manual analysis, and external platforms like Excel. For a company focused on empowering creativity, our analytics tool was doing the opposite—and it was clear we needed a change.

However, we didn’t make the decision to switch lightly. We started with a proof-of-concept for Amplitude Analytics, testing its capabilities on real scenarios and comparing it directly to GA4. It didn’t take long to see the difference. Where Google Analytics required a steep learning curve and was restricted to a handful of experts, Amplitude’s interface was clear from the start and instantly usable by a much wider number of teams.

Data strikes a chord with 100+ active users

Now, with Amplitude, we have over 100 active users who can explore trends and find answers to questions like, “How many visitors bought one of our products yesterday?” or “Which products are getting the most views?”—all in just minutes.

To reach this number of active users in Amplitude, we’ve rolled out workshops and tutorials to tackle the most common challenges and inquiries. Since we kept seeing the same questions pop up, we started recording sessions and creating resources so people could get quick answers without having to wait for help.

Amplitude’s user-friendly design plays a big role, too. Even those who wouldn’t call themselves “data people” find it easy to navigate. And that’s the goal—data shouldn’t feel intimidating; it should feel like an empowering resource. As we keep building a culture where everyone feels confident using Amplitude to make decisions, my plan for the next year is to double our active users to 200, unlocking even more opportunities for growth and innovation.

Analyzing our in-house efforts to save a quarter million dollars

Once Amplitude was fully adopted, the results began to ramp up. One of the first big wins came when we brought paid media reporting in-house: instead of outsourcing the tracking and analysis of our advertising campaigns, we took full control.

But it wasn’t just about cutting out the middlemen. We used Amplitude to collect all the data in one place, so we could see how each ad was performing—like which ones were driving sales or getting clicks—without relying on outside tools or waiting weeks for reports.

Consolidating this data into Amplitude transformed the process entirely. For the first time, we gained complete visibility into campaign metrics on a single platform. The results were undeniable—within just five months, the company saved over a quarter million dollars in recurring operational costs.

Amplifying global impact with 30% lower acquisition costs

We’re all about inspiring people and giving them the tools they need—whether that’s through innovative products or easy-to-use digital platforms. As data and strategy experts, our job is to remove barriers so that customers can focus on what matters most to them.

To understand our users better and give them the best experience possible, we need to know how they engage with us across multiple devices. For instance, Amplitude helped us uncover key differences in user behavior on mobile, tablet, and desktop, letting us fine-tune experiences to match customers’ device-specific needs.

Amplitude also helped us reshape our regional strategies. With Google Analytics, it was easy to get lost in our numbers. When purchases come in dollars, euros, yen, or pesos, breaking down your revenue streams into different currencies is essential, and we couldn’t get that information handily. Now, with Amplitude, we segment data by geography with pinpoint accuracy, allowing us to tailor messaging, pricing, and cultural nuances to meet local needs while staying true to our global vision.

The result? Campaigns that feel personal and hit the mark, no matter where in the world our customers are. Since implementing this strategy, we’ve seen a 30% boost in cost-per-acquisition efficiency and have achieved smarter resource allocation—all while refining every interaction to create seamless customer experiences!

The perfect harmony between data and creativity

In the same way that we strive to remove barriers to creativity, Amplitude has empowered our team with the insights to make that vision a reality. It has simplified decision-making and democratized data across the company, empowering teams at every level to use Amplitude to answer their own questions and gain valuable insights.

This journey wouldn’t have been possible without the support of Amplitude’s team, particularly the account team and their solution architects, who have been instrumental in helping us make the most of the platform. Their guidance has simplified creating metrics, building dashboards, and troubleshooting issues, empowering us to democratize data effectively.

Beyond the numbers, Amplitude has helped us stay true to what we represent: empowering creativity and connection. By refining our processes and making smarter decisions, we’re not just selling products—we’re enabling people to create and express themselves.