Inside Amplitude

Customer Stories

Amplitude Web Experimentation

A toggle switch set to "On", indicating activation of a user

Inside Amplitude

November 24, 2025

Getting Started: Driving Product Engagement by Obsessing Over Activation

Michele Morales

Senior Product Marketing Manager, Amplitude

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI

September 12, 2025

AI Just Raised the Bar on Experimentation

Eric Metelka smiles on a dark background

Director of Product Management, Experimentation, Amplitude

Meet the team: Eric Metelka

Inside Amplitude

September 3, 2025

Meet the Team: Eric Metelka, Experimentation Director

Paul Morrill smiles in front of some trees and a fence.

Senior Copywriter, Amplitude

A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.

August 28, 2025

The Evolving Landscape of Experimentation Tooling: Build vs. Buy

Eric Metelka smiles on a dark background

Director of Product Management, Experimentation, Amplitude

Culture of experimentation

August 28, 2025

Experimentation Is a Culture, Not a Task

Image of Audrey Xu

Audrey Xu Leung

Former Global Solution Architect, Amplitude

Amplitude Web Experiment's Rearrange Elements gives marketers a true drag-and-drop user experience

Inside Amplitude

August 27, 2025

Marketers: Test 3x Faster—Now with More Self-Service Capabilities

Nithya Rajendran smiles wearing a scarf.

Nithya Rajendran

Principal Product Manager, Amplitude

Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact

Inside Amplitude

May 15, 2025

Scale Conversion Rate Optimization with One Connected Platform

Former Director, Product Management, Amplitude

Web Experimentation

Inside Amplitude

October 16, 2024

Making the Complex, Easy: Self-Service A/B Testing Is Here!

Jheel Jawharkar

Former Principal Product Manager, Amplitude