From Hack Week Idea to a New Way to Ship

Learn how Amplitude built a new way to share our innovation in days, not weeks.

Inside Amplitude
August 11, 2025
Kelson Warner smiles at Yosemite
Kelson Warner
Engineering Manager at Amplitude
Amplitude's new product updates page with a timeline of releases

At Amplitude, we don’t just talk about innovation—we ship it. That mindset is woven into our engineering culture: rapid prototyping, fast feedback loops, and an obsession with improving how teams build better products and experiences.

Today, we’re excited to introduce the new —a real-time showcase of every feature and enhancement we ship across the Amplitude Digital Analytics Platform. It’s a transparent look into how we evolve, experiment, and deliver value for our customers every day.

Why we built it

Before this update, we shared major updates through our page. That’s not going away—it’s still the best place for curated announcements and deeper context on the bigger bets we’re delivering against. But we heard from customers and internal teams alike that they wanted a clearer, more granular view of everything we ship.

Our new Releases page is the answer. It’s a living changelog, built for transparency and speed, showcasing new features as soon as they go live—no delays, no bottlenecks. It reflects how we actually work: small teams shipping continuously and iterating quickly based on customer feedback.

What you’ll find on our Releases page

We’re shipping constantly—new functionality, chart enhancements, AI-powered features, workflow upgrades, and under-the-hood improvements that make Amplitude faster and more intuitive. The Releases page highlights all of this, giving customers and prospects a single place to track what’s new, what's relevant, and how fast our engineering culture is moving.

Each entry shares details from the engineers themselves about what they shipped, the value it brings, and how to access it. You can browse them in a timeline, or scroll through the entire log feed. New releases also have permalinks, so you can easily reference updates that are important to you.

Want to share product momentum as a champion or if you're evaluating Amplitude? Check out the timeline view. Are you curious to learn what’s new with , or want to track what we’ve shipped for and ? Just scroll down to the feed to filter by category for the releases that are most relevant to you.

Hack Week: From idea to impact

Even more exciting? This page didn’t even exist two weeks ago. Born during our recent Hack Week, this new form of Releases was pitched, prototyped, and launched by a small cross-functional team in a matter of days.

Delivering on that timescale took two things: amazing collaboration between product, engineering, growth, and marketing teams, and AI. Through a combination of vibe coding and engineering expertise, we’re powering the Releases page with an internal AI tool that automates the aggregation and publication of release data.

Going forward, the AI tool also drastically reduces the overhead of maintaining the changelog manually. What could take weeks of coordination is now nearly automatic.

What’s next?

This is just the start. We’ll continue evolving the page—adding more screenshots and GIFs, deeper links to docs, and more. But we’re most proud of what this page represents: how quickly we can go from idea to impact when we empower builders with the right tools—and the autonomy to move fast.

Check out, bookmark it, share it with your teammates, and know that tomorrow, something new will be waiting for you there.

About the Author
Kelson Warner smiles at Yosemite
Kelson Warner
Engineering Manager at Amplitude
Kelson Warner is an Engineering Manager at Amplitude, where he heads up the Growth Engineering team. He focuses on making the product easier to get started with and faster to deliver value, helping users quickly connect with Amplitude’s insights. Outside of work, Kelson enjoys spending time with his family and his cats, and loves outdoor activities like camping, hiking, and exploring nature.