Behavioral Analytics

Amplitude MCP card
Inside Amplitude
October 21, 2025
Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You Work
Karan Johar
Karan Johar
Software Engineering Manager and Technical Lead, Amplitude
Colorful spheres roll along grooves while others stand on their own, suggesting different customer journeys and behavior
Best Practices
September 3, 2025
Getting Started: Digging into Drop-Off with User Behavior
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Michele Morales
Senior Product Marketing Manager, Amplitude
The UI for the new Amplitude resource centers
Inside Amplitude
August 18, 2025
Serving In-Product Helpfulness: Introducing Resource Centers
Paul Hultgren
Paul Hultgren
Senior Software Engineer, Amplitude
A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
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Phil Burch
Former Group Product Marketing Manager, Amplitude
Introducing Amplitude Heatmaps
Inside Amplitude
May 8, 2025
Introducing Heatmaps: Get Micro and Macro Qualitative Insights to Fuel Growth
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Weston Clarke
Former Director, Product Management, Amplitude
A woman talks on a cellular phone in front of a train, with the mint mobile logo in the top left corner.
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
Mandy Chatigny Headshot
Mandy Chatigny
Former Senior Manager of Digital and Product (App) Insights and Analytics, Ultra Mobile and Mint Mobile
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Former Senior Customer Success Manager, Amplitude
Quillbot usage: A man types on a laptop at a wooden table
Customer Stories
March 4, 2025
QuillBot's User-First, Data-Driven Approach Boosts Signups by 30%
Nikhil Agrawal Headshot
Nikhil Agrawal
Product & Engineering Lead, QuillBot
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Customer Stories
February 18, 2025
Cox Automotive Breaks SQL Barrier, Driving >50% Lead Conversions
Cheng Dao Headshot
Cheng Dao
Product Analytics Director, Cox Automotive Inc.
Guides and Surveys
Inside Amplitude
February 11, 2025
The End of Annoying Popups: Introducing Amplitude Guides and Surveys
James Evans Headshot
James Evans
Head of AI and Engagement Products, Amplitude
A young couple on a coastal vista use the vespexx app together, strengthening their relationship.
Customer Stories
February 5, 2025
Vespexx Makes Key Connections, Growing Monthly Active Users by 9x
Heesue Jang Headshot
Heesue Jang
Growth Manager, Vespexx
Customer Experience
Best Practices
October 14, 2024
What Is Customer Experience? Definition, Examples, & Tools
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Audrey Xu Leung
Former Global Solution Architect, Amplitude