Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Release Notes: April 2017

Here's what's new in Amplitude as of April 2017.
Product

Apr 24, 2017

6 min read

Jessica Chiu

Jessica Chiu

Director, Global Technical Support, Amplitude

Release Notes: April 2017

We’re excited to announce new features and improvements since our last product update in March 2017. This month, we are releasing these improvements and updates to our product analytics product…

  • New Features
    • Cohort Comparison
    • Ingestion Filters
  • UI/UX Improvements
    • Dashboard count on charts
    • Improved “Browse Charts” search
    • Multi-select in Settings
  • Feature Improvements
    • Funnels
    • Behavioral Cohorts
    • User Composition
  • In-product support added
  • Integrations
    • mParticle integration update
  • Resources
    • Product Analytics Playbook: Mastering Retention
    • Webinar Series

1) New Features

Cohort Comparison

(Enterprise Only) When you create a cohort, our newly launched Cohort Comparison feature automatically characterizes and compares this cohort to all Active Users for the last 30 days. You can then choose a pre-existing cohort to compare it with, look at overlap between 2 cohorts, choose user properties for side-by-side composition, compare actives, retention, average events, and more!

cohort-comparison

Ingestion Filters

Organization admins and managers now have the ability to block event types, event properties, and user properties during data processing using data filters that can be set up in each project’s settings page. Please be sure to thoroughly read the documentation as blocked data cannot be recovered. Instructions on how to block certain types of data can be found here.

ingestion-filters

2) UI/UX Improvements

Dashboard count on charts

When you go to a saved chart, you will see a counter of the number of discoverable or your own unlisted dashboards containing that chart. If you click on the icon, you will get a dropdown menu that allows you to view any of those dashboards.

dashboard-counts

Improved browse charts search

The search bar allows you to filter through charts and dashboards based on title, author, project, chart type, and more. Read more about our updated search functionality here.

browse chart search

Multi-select in Settings

You are now able to bulk edit the activity and visibility of your events in the settings page of your project.

multi-select

3) Feature Improvements

Funnels: New User Funnel Update

You can now choose to define a new user funnel as looking at new users who have performed the first step of the funnel at any point in the time period selected or looking at users who enter the funnel on the day they were new. Read more about it here.

new-user-funnel-update

Funnels: Session-Based Funnels

By leveraging the “holding constant” feature in our Funnel Analysis chart, you can create session-based funnels by holding constant ‘[Amplitude] Session ID’. This will restrict the funnel so that all events in the funnel must be performed in the same session. Read more about it here.

session-based-funnels

Behavioral Cohorts: Group-Level Cohorts

(Enterprise Only) You are now able to create group cohorts. To create a group-level cohort, select the group name you are interested in the left side of the definition. Find more information about creating group cohorts here.

account-group-level-cohorts

Behavioral Cohorts: View Groups in Microscope

(Enterprise Only) If you are using account-level reporting in a chart, you can now view the groups that make up a data point through Microscope in the “View Groups” option. This will bring up a list of groups contained in that data point and clicking on any of the group names will take you to a list of users in the User Activity tab that are in that group. Find more information about viewing groups in Microscope here.

view-groups in microscope

User Composition: Account-Level Reporting

(Enterprise Only) Previously, you were unable to view our User Composition chart type by groups. Now, you can do account-level reporting on a user property too by selecting any group you have instrumented in the right module. Find information on how to set up account-level reporting here.

account-level-reporting

4) Help Widget

There is now an in-product help widget located in the top right corner. You can use this widget to search for Help Center articles or submit a support ticket without having to navigate away from Amplitude.

help-widget

5) Integrations

mParticle Integration update

For customers sending us data via mParticle, there will be an upcoming change to make the ‘[Amplitude] Library’ user property value display ‘mParticle’ for any event sent from mParticle moving forward. This user property value is currently set to ‘http/1.0’ so the change will make it clearer as to how events are being sent to Amplitude.

mparticle-integration

6) Resources

Product Analytics Playbook: Mastering Retention

In February, we released the Product Analytics Playbook, Volume 1: Mastering Retention. This first volume provides a thorough 155-page guide on how to use data to make better product decisions and improve user retention. You can download the full volume online.

product-analytics-playbook

Webinar Series

Since January, we’ve been hosting a weekly webinar series on the Amplitude platform. During the webinar, you can ask questions via a chat box! Some previous webinars include an Amplitude Platform Training for New Users and a Deeper Dive in Retention & Stickiness. You can find and register for our next webinars here.

Sign Up for the Amplitude Blog Newsletter

Get a roundup of articles about building better products delivered to your inbox once a week.

About the author
Jessica Chiu

Jessica Chiu

Director, Global Technical Support, Amplitude

More from Jessica

Jessica Chiu leads the corporate Solutions Architect team at Amplitude. Her team helps lead customers through Amplitude implementations to get up and running quickly and successfully.

More from Jessica
Topics
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude

Recommended Reading

article card image
Read 
Customers
The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025

Dec 2, 2025

6 min read

article card image
Read 
Insights
Marketing Analytics in 2026: Predictions from the People Who Measure Everything

Nov 25, 2025

9 min read

article card image
Read 
Customers
Amplitude Pathfinder: How Dan Grainger Bet on Amplitude & Won

Nov 25, 2025

16 min read

article card image
Read 
Product
Getting Started: Driving Product Engagement by Obsessing Over Activation

Nov 24, 2025

4 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read