Alicia Shiu
Former Growth Product Manager, Amplitude
Alicia is a former Growth Product Manager at Amplitude, where she worked on projects and experiments spanning top of funnel, website optimization, and the new user experience. Prior to Amplitude, she worked on biomedical & neuroscience research (running very different experiments) at Stanford.
Posts by Alicia
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Product
The definitive guide to behavioral cohorting
Jun 30, 2026
6 min read
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Insights
10 skills every mobile product manager needs
Sep 5, 2017
12 min read
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Insights
Should you adjust your core metrics over time?
Aug 16, 2017
9 min read
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Insights
Want to grow your business? Focus on user retention
Jul 13, 2017
3 min read
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Insights
The 9 mental models you need to build better products
May 1, 2017
10 min read
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Insights
5 technical skills every growth marketer needs
Apr 17, 2017
8 min read
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Insights
How product monopolies can hurt tech companies
Mar 30, 2017
9 min read
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Insights
Confirmation bias in product management (and how to avoid it)
Mar 9, 2017
10 min read
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Customers
Meet the product team that’s using data to shake up apps for kids
Feb 23, 2017
6 min read
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Insights
How you can get everyone in your company to solve problems with data
Feb 9, 2017
7 min read
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Insights
How product analytics will tell you which customers you should get feedback from
Jan 26, 2017
8 min read
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Insights
How to ride the wave of a big platform
Jan 11, 2017
8 min read