Alicia Shiu

Alicia is a Growth Marketing Manager at Amplitude, where she works on projects and experiments spanning top of funnel, website optimization, and the new user experience. Prior to Amplitude, she worked on biomedical research (running very different experiments) at Stanford.

Articles by Alicia Shiu

Best Practices

10 Skills Every Mobile Product Manager Needs

It's important to identify the skills that fit closely with your day-to-day tasks and implement them...

Alicia Shiu

Best Practices

Should You Adjust Your Core Metrics Over Time?

Your customers' preferences are going to evolve so it only makes sense that your metrics evolve to k...

Alicia Shiu

Best Practices

Want to Grow Your Business? Focus on User Retention

At User Retention Bootcamp, we're bringing you our very best resources and minds so you can figure o...

Alicia Shiu

Best Practices

The 9 Mental Models You Need to Build Better Products

Whether you use the models here or explore more on your own, consciously enacting mental models to h...

Alicia Shiu

Best Practices

5 Technical Skills Every Growth Marketer Needs

Marketers can think of these five skills as welcome additions to their skill set if they want to tak...

Alicia Shiu

Perspectives

How Product Monopolies Can Hurt Tech Companies

There have been many companies that have gone from product monopoly status to being ripped out of th...

Alicia Shiu

Best Practices

Confirmation Bias in Product Management (And How to Avoid It)

Here are some important examples of confirmation bias in product management and analytics and sugges...

Alicia Shiu

Inspiration

Meet the product team that's using data to shake up apps for kids

We recently talked to Leah Feuer, Head of Product at Tinybop, to learn more about how they implement...

Alicia Shiu

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