Meet the Team: Anita Lillie
Inside Amplitude
October 15, 2025

Meet the Team: Anita Lillie, Product Design Leader

Amplitude’s new design team leader shares her thoughts on if—and how—AI can enhance creativity.

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Paul Morrill
Senior Copywriter, Brand Marketing

Perspectives

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Julia Sholtz
Group Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
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Eric Metelka
Director of Product Management, Experimentation

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Inside Amplitude

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HBR Report: Moving Up the Digital Experience Maturity Curve
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Brittney Lee
Talent Operations Coordinator, Amplitude
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude