Best Practices
October 13, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
Losing users as fast as you acquire them? Get exclusive insights from our 2025 Product Benchmark Report on how to fix the leaky bucket problem and drive lasting growth.
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Best Practices
October 13, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
Losing users as fast as you acquire them? Get exclusive insights from our 2025 Product Benchmark Report on how to fix the leaky bucket problem and drive lasting growth.
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Inside Amplitude
Meet the Team: Frank Lee and Eric KimOctober 1, 2025
Best Practices
The 7% Retention Rule ExplainedSeptember 30, 2025
Perspectives
View allJulia Sholtz
Group Product Marketing Manager, Amplitude
Julia Sholtz
Group Product Marketing Manager, Amplitude
Eric Metelka
Director of Product Management, Experimentation
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Best Practices
View allNoorisingh Saini
Global Content Marketing Manager, Amplitude
Best Practices
Getting Started: How to Structure Your Data Without Creating a Governance HeadacheOctober 1, 2025
Michele Morales
Senior Product Marketing Manager, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
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Senior Copywriter, Brand Marketing
Adam Bonefeste
Senior Manager, Content Marketing
Inside Amplitude
Amplitude AI Builders: Janaki Vivrekar Discusses Automated InsightsSeptember 11, 2025
Adam Bonefeste
Senior Manager, Content Marketing
Customer Stories
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How an Analytics Makeover Saved a Beauty Subscription Service $200K/YearSeptember 29, 2025
Ashlyn Warblow
Sr. Customer Marketing Manager, Amplitude
Customer Stories
Amplitude Pathfinder: How Josh Leigh Puts People First in AnalyticsSeptember 22, 2025
Beth Saunders
Community Manager, Amplitude
Customer Stories
Amplitude Pathfinder: Ani Lopez’s Blueprint for Clean Data and Scalable AnalyticsSeptember 22, 2025
Beth Saunders
Community Manager, Amplitude
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Eric Metelka
Director of Product Management, Experimentation
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude