An iceberg, suggesting the hidden risks with AI adoption
Perspectives
June 25, 2025

Data Readiness: The Real Barrier to AI Adoption

Without clean, unified data, even the best AI systems fall short. Learn why from Huble and Amplitude.

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Phil Burch
Group Product Marketing Manager, Amplitude

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Phil Burch
Group Product Marketing Manager, Amplitude
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude