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Best Practices
July 22, 2025

Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe

By complementing their Adobe stack with Amplitude, enterprises unlock self-serve insights and allow more teams to optimize the full customer journey.

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Phil Burch
Group Product Marketing Manager, Amplitude
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude