Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Successful companies keep their hard-won customers around. Here’s how to start a retention program from scratch or improve your existing retention efforts.
Michele Morales
Senior Product Marketing Manager, Amplitude
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Successful companies keep their hard-won customers around. Here’s how to start a retention program from scratch or improve your existing retention efforts.
Michele Morales
Senior Product Marketing Manager, Amplitude
Perspectives
View allPerspectives
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct March 27, 2025
Mark Drasutis
Head of Value, Asia Pacific and Japan
Michele Morales
Senior Product Marketing Manager, Amplitude
Perspectives
Digital Experience Maturity: A Checklist for Developing Technology ReadinessMarch 11, 2025
Jenna Elliott
Vice President of Global Customer Success, Amplitude
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Best Practices
View allBest Practices
The Amplitude Guide to Building a Successful Customer Retention StrategyMarch 31, 2025
Michele Morales
Senior Product Marketing Manager, Amplitude
Jennifer Rudin
Senior Data Strategist, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection
Learn product-led growth fundamentals from the experts
It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.
Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.
Mallory Busch
Product Marketer, dbt Labs
John Cutler
Former Product Evangelist, Amplitude
Ibrahim Bashir
Executive Coach, Haus
Inside Amplitude
View allWeston Clarke
Director, Product Management, Amplitude
Weston Clarke
Director, Product Management, Amplitude
Brittney Lee
Talent Operations Coordinator, Amplitude
Customer Stories
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How Carwow Went Full Throttle and Increased Data Content Consumption by 97%March 27, 2025
Andy Marnoch
Senior Product Analyst at Carwow
Jeremy Toeman
Founder, Augie Studio
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsJulia Dillon
Group Product Marketing Manager, Amplitude
Phil Burch
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude