Man working on laptop in an office
Customer Stories
November 13, 2025

How IU Group Drives Student Engagement with Amplitude

IU Group improved data governance, enabled product insights and UX by investing in Product Analytics with Amplitude.

Natalia Wierzbowska Headshot
Natalia Wierzbowska
Product Analytics Lead at IU Group

Perspectives

View all
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude

Amplitude logoSubscribe to the Amplitude blog newsletter

Featured Collection

Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

All contributors
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude