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Amplitude campaign dashboard
Inside Amplitude
May 19, 2025

4 Proven Campaign Optimization Strategies to Maximize Marketing ROI

Learn how to move beyond vanity metrics and connect your marketing campaigns to real product and business outcomes—from feature adoption and retention to ROI and revenue.

Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Perspectives
May 19, 2025
Webinar Recap: How to Build Product Tours That Don’t Suck
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%

Perspectives

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Perspectives
May 19, 2025
Webinar Recap: How to Build Product Tours That Don’t Suck
Vinay Ayyala
Vinay Ayyala
Director of Engineering
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
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Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude

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Best Practices

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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
Digital Experience Maturity Assessment
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Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Amplitude campaign dashboard
Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
HBR Report: Moving Up the Digital Experience Maturity Curve
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
Image of Michelle Lee
Michelle Lee
Group Product Manager, Amplitude

Customer Stories

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Woman typing at computer
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
Abraham Lopez Headshot
Abraham López Lee
Co-Founder & CEO at Correcto
A hand holding a car key above another hand
Customer Stories
May 7, 2025
Top Automotive Marketplace Accelerates Sales Leads by 6%
Conner Sunday Headshot
Conner Sunday
Manager, Customer Marketing & Advocacy
The North Star Playbook
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Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
Akshay Rao Headshot
Akshay Rao
Product Manager at Scripbox
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude