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Alicia Shiu
Former Growth Product Manager, Amplitude
Alicia is a former Growth Product Manager at Amplitude, where she worked on projects and experiments spanning top of funnel, website optimization, and the new user experience. Prior to Amplitude, she worked on biomedical & neuroscience research (running very different experiments) at Stanford.
Posts by Alicia
10 Skills Every Mobile Product Manager Needs
Best Practices
September 5, 2017
10 Skills Every Mobile Product Manager Needs
Should You Adjust Your Core Metrics Over Time?
Perspectives
August 16, 2017
Should You Adjust Your Core Metrics Over Time?
Want to Grow Your Business? Focus on User Retention
Best Practices
July 13, 2017
Want to Grow Your Business? Focus on User Retention
The 9 Mental Models You Need to Build Better Products
Best Practices
May 1, 2017
The 9 Mental Models You Need to Build Better Products
5 Technical Skills Every Growth Marketer Needs
Best Practices
April 17, 2017
5 Technical Skills Every Growth Marketer Needs
How Product Monopolies Can Hurt Tech Companies
Perspectives
March 30, 2017
How Product Monopolies Can Hurt Tech Companies
Confirmation Bias in Product Management (And How to Avoid It)
Best Practices
March 9, 2017
Confirmation Bias in Product Management (And How to Avoid It)
Meet the product team that’s using data to shake up apps for kids
Customer Stories
February 23, 2017
Meet the product team that’s using data to shake up apps for kids
How You Can Get Everyone in Your Company to Solve Problems with Data
Best Practices
February 9, 2017
How You Can Get Everyone in Your Company to Solve Problems with Data
How Product Analytics Will Tell You Which Customers You Should Get Feedback From
Perspectives
January 26, 2017
How Product Analytics Will Tell You Which Customers You Should Get Feedback From
How to Ride the Wave of a Big Platform
Best Practices
January 11, 2017
How to Ride the Wave of a Big Platform
Which Platform Should You Build Your Bot On?
Perspectives
January 4, 2017
Which Platform Should You Build Your Bot On?
The High Cost of Building Your Own Analytics
Perspectives
December 29, 2016
The High Cost of Building Your Own Analytics
How to Structure your Growth Team
Best Practices
December 22, 2016
How to Structure your Growth Team
How Avito Uses Amplitude to Access and Learn from User Behavior Data
Customer Stories
November 23, 2016
How Avito Uses Amplitude to Access and Learn from User Behavior Data
How Amplitude Helps LogMeIn Iterate Faster and Focus on Driving Company Growth
Perspectives
November 9, 2016
How Amplitude Helps LogMeIn Iterate Faster and Focus on Driving Company Growth
What SDKs Do You Need to Understand User Behavior?
Inside Amplitude
September 22, 2016
What SDKs Do You Need to Understand User Behavior?
How Calm Increased Retention 3X With Amplitude
Customer Stories
July 14, 2016
How Calm Increased Retention 3X With Amplitude
Workplace Inclusion Starts With Trust
Customer Stories
June 22, 2016
Workplace Inclusion Starts With Trust
How Square Built A Data-Driven Culture
Customer Stories
May 19, 2016
How Square Built A Data-Driven Culture
6 Common Myths About Analytics Vendors
Best Practices
May 4, 2016
6 Common Myths About Analytics Vendors
Thinking About Building Your Own Analytics? Don’t
Perspectives
April 21, 2016
Thinking About Building Your Own Analytics? Don’t
How Instacart Increased Conversion by Understanding User Behavior
Customer Stories
April 19, 2016
How Instacart Increased Conversion by Understanding User Behavior
How Data Access Unlocks Your Company’s Potential
Perspectives
April 6, 2016
How Data Access Unlocks Your Company’s Potential
The Definitive Guide to Behavioral Cohorting
Best Practices
March 30, 2016
The Definitive Guide to Behavioral Cohorting
How Smartly Solved a Web Traffic Mystery
Customer Stories
December 8, 2015
How Smartly Solved a Web Traffic Mystery
How Recent YC Grad Priime uses Amplitude to Build a Better Photo App
Customer Stories
September 10, 2015
How Recent YC Grad Priime uses Amplitude to Build a Better Photo App
Zynga Analytics at its Peak
Perspectives
June 24, 2015
Zynga Analytics at its Peak
The Early Days of Web Analytics
Perspectives
June 15, 2015
The Early Days of Web Analytics
Putting a Price on Privacy: KeepSafe’s Data-Driven Approach to Pricing
Customer Stories
April 9, 2015
Putting a Price on Privacy: KeepSafe’s Data-Driven Approach to Pricing
Why We Chose Redshift
Inside Amplitude
March 27, 2015
Why We Chose Redshift
Behavioral Cohorts: Find Your Most Engaged Users
Best Practices
December 5, 2014
Behavioral Cohorts: Find Your Most Engaged Users
Event Flows: See the Most Popular Paths in Your App
Inside Amplitude
November 24, 2014
Event Flows: See the Most Popular Paths in Your App
Don’t Let Big Data Cleanup Get in the Way of Insights
Perspectives
October 15, 2014
Don’t Let Big Data Cleanup Get in the Way of Insights
Extreme Makeover: Amplitude Edition (Thoughts on our New UI)
Inside Amplitude
September 4, 2014
Extreme Makeover: Amplitude Edition (Thoughts on our New UI)
Events vs. Pageviews: 3 Situations When Pageviews Matter for Your Web App
Perspectives
September 2, 2014
Events vs. Pageviews: 3 Situations When Pageviews Matter for Your Web App
The 3 Axes of Mobile Growth
Best Practices
August 29, 2014
The 3 Axes of Mobile Growth
Optimal Streaming Histograms
Perspectives
August 6, 2014
Optimal Streaming Histograms
What’s the ONE App You Should Measure Your Retention Against?
Best Practices
August 2, 2014
What’s the ONE App You Should Measure Your Retention Against?
Find the Key to Your App’s Growth Without an Army of Data Scientists
Best Practices
July 29, 2014
Find the Key to Your App’s Growth Without an Army of Data Scientists
10 Pitfalls to Avoid When Instrumenting Mobile Analytics
Best Practices
July 25, 2014
10 Pitfalls to Avoid When Instrumenting Mobile Analytics