Carmen DeCouto
Director of Product Marketing, Amplitude
Carmen DeCouto is a Product Marketing leader at Amplitude. She's launched AI products, built growth programs across the full user lifecycle, and made a career out of translating the technical into something people actually care about. With nearly a decade in data and analytics, she's developed a sharp instinct for where the industry is heading and how to build for it.
Posts by Carmen
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Company
Building got faster. Knowing what worked didn’t.
Aug 13, 2026
6 min read
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Insights
From tickets to product truth: How support data powers better products
Jan 8, 2026
11 min read
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Insights
Top five user research pitfalls and how to avoid them
Nov 11, 2025
11 min read
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Insights
Product tooltips: What they are and how to create them
Sep 21, 2025
10 min read
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Insights
How to create compelling product tours for users
Sep 21, 2025
7 min read
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Insights
A guide to in-app guides
Sep 21, 2025
9 min read
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Insights
How to create product surveys users want to answer
Sep 14, 2025
10 min read
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Insights
A guide to creating effective product feedback surveys
Jun 16, 2025
9 min read
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Product
How to target your most valuable users in real time
May 20, 2025
5 min read
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Product
4 proven campaign optimization strategies to maximize marketing ROI
May 19, 2025
7 min read
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Product
How Amplitude uses Amplitude to move users from sign-up to monetization
May 14, 2024
6 min read
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Insights
Top 10 metrics to measure freemium and free trial performance
Mar 5, 2024
12 min read