Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Microinclusions: Daily Acts of Inclusion That Make a Difference

10 small differences that make a huge impact to making everyone feel included.
Company

Aug 30, 2016

6 min read

Nisha Dwivedi

Nisha Dwivedi

Former Lead Sales Engineer, Amplitude

Microinclusions: Daily Acts of Inclusion That Make a Difference

Workplace inclusion is an ongoing priority for Amplitude. We know that talking about diversity and hiring diverse talent aren’t the only things that sustain diversity of thought. Being mindful of people who don’t fit into your workplace’s mainstream culture and finding different channels of representation, even on the micro-level, is important for creating an inclusive culture and retaining diversity.

We’ve made a lot of small, but significant changes at Amplitude to strive for better representation in the workplace. Here are 10 microinclusions (our special word for daily acts of inclusion) that we’ve put into place at Amplitude so far. We hope our list can help spark ideas for microinclusions that you can introduce at your company.

1. Women’s T-shirts

An open secret about T-shirts: “unisex” doesn’t exist; they’re just men’s sizes. Many women avoid wearing startup T-shirts because they’re ill-fitted to their body types and, frankly, feel exclusionary. We’re offering women’s sizes for most of our T-shirt designs to be more gender inclusive. In fact, when we handed out our new shirts at our last Growth Clinic, the women’s sizes ran out before the men’s!

Amplitude's blog image

The Datamonster T-shirt Shelves, now separated by women’s and men’s sizes.

2. Female graphics

Our internal and external presentations include more female stylized icons, not just the default “male” ones.

Amplitude's blog image

A recent conversation in #diversity

3. #diversity

One of our Slack channels is dedicated to sharing articles and thinkpieces related to diversity and inclusion–not just in the workplace, but in the world at large. This way, we continue to educate ourselves and always keep diversity challenges top of mind.

3-slack

4. Timing of team events

We recently changed our monthly company-wide events to take place during the day, from 3:00-5:00 PM. Amplitude’s monthly company-wide social events used to be after work hours around 6:00 PM. This was a problem for our coworkers with families and young children, as well as those who commuted into the city using public transportation.

One coworker, who recently became a new father, explained to me that when his wife stays at home all day with their baby, it’s impossible for him to justify casually hanging out with coworkers after work.

The later hours also presented a problem for people commuting into San Francisco (where the Amplitude office is located) via public transportation; at later hours, the buses and trains run on a limited schedule, which made it harder for non-SF residents to get home at a reasonable hour. Shifting the team events to take place earlier in the day has made it much easier for everyone to participate!

5. Types of activities

Try as we might, it’s pretty much impossible for a single event to appeal to the interests of everyone in the company. Instead, we try to organize a variety of _different _company activities and social events, so that for each person, there’s at least some subset of the activities that’s fun for them. The whole company also gets input into the types of social events that we want to do. We’ve done everything from your standard happy hour, to karaoke, to laser tag, scavenger hunts, mini golf, and board game nights.

5-team-event-full

6. Conference room names

All the conference rooms at Amplitude are named after popular AIs from movies and books (e.g. JARVIS, HAL-9000, WALL-E) , TV shows (e.g. Rosie), and real life (e.g. Cortana, Siri), spanning different generations, genres, and genders. In fact, most of our conference rooms are actually named after “female” AIs!

7. Book club

The bookworms of Amplitude have self-organized a monthly book club where we read and discuss books picked by fellow coworkers. In addition to providing a different way for us to get to know each other, the book club has presented a fantastic opportunity to read about topics we’re unfamiliar with or may be out of our comfort zone.

Our last 4 picks for Amplitude book club.

8. Quiet Room

It’s no secret that many introverts find the typical open office floorplan to be “soul-destroying.” As a retreat from the distraction and noise that comes from working in an open office, we have a designated Quiet Room where individuals can go to work quietly and undisturbed whenever they want.

7-quiet-room

9. Food

We make sure to balance the healthy and the indulgent when it comes to our meals and snacks. Food feedback is encouraged so everyone gets the kind of food that works with their diet and makes them feel their best. And even more importantly, we make sure to have options for people with various dietary restrictions: vegetarian, gluten-free, lactose intolerant, low carb, to name a few.

10. More diverse stock images

We’re moving away from using stock images that feature the generic “white male” tech worker, and looking for images with more women or persons of color. Here are some great stock images featuring women of color by WOCinTech Chat on flickr. D&I can often seem like a big, daunting problem, but these are small, manageable things that any company can start doing right now, that still have an impact on overall culture.

8-stock-images

It’ll be great to see how this list grows in the coming months, as we continue to think about how Amplitude can better represent and include those from different backgrounds. What do you do to improve representation in your workplace? Let us know in the comments below! To learn more about diversity at Amplitude, be sure to check out our previous posts:

  • Holding Every Person Accountable For Workplace Inclusion
  • Workplace Inclusion Starts With Trust
  • Amplitude’s Commitment to Diversity and Inclusion
  • We’re Getting A Head Start on Diversity
About the author
Nisha Dwivedi

Nisha Dwivedi

Former Lead Sales Engineer, Amplitude

More from Nisha

Nisha formerly led the Sales Engineering and Diversity teams at Amplitude. She graduated from the University of Michigan and has since learned to embrace warm weather, wine and hills.

More from Nisha
Topics
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.

Recommended Reading

article card image
Read 
Insights
Stop Asking, Start Listening: How to Connect Feedback to Behavior

Dec 19, 2025

12 min read

article card image
Read 
Product
Web Vitals in Amplitude: Understand and Optimize Web Performance

Dec 18, 2025

5 min read

article card image
Read 
Insights
Making Diagnostic Analytics Trustworthy

Dec 18, 2025

7 min read

article card image
Read 
Insights
The Product Benchmarks Every Retail and Ecommerce Company Should Know

Dec 18, 2025

5 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read

Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude