Every year, we recognize the bold, brilliant customers turning data into action and impact. This year, we’re proud to spotlight the finalists for The Ampys 2025! We’re excited to present a group of trailblazing Amplitude users who exemplify innovation across marketing, product development, data analytics, and beyond.
These finalists show how data fuels creativity, empowers teams, and shapes exceptional customer experiences. They’re not just embracing digital excellence, they’re inspiring it.
The Transformer
These individuals are the catalysts for change. The Transformer celebrates champions who lead the shift to a customer-first, data-driven culture—democratizing access to insights, empowering cross-functional teams, and building a workplace where data-driven decision-making thrives.
- Carolyn Chambers – Senior Analyst at WHOOP
- Daragh Kelly – Chief Data Officer at The Economist Group
- Moss Pauly – Principal Technical Product Manager, Data & AI at Zip Co
- Pablo Sendra – Product Analyst at Plataforma 10
The Innovator
The Innovator celebrates individuals who use data insights through analytics and experimentation to build new, cutting-edge products, experiences, or features. Their innovation and data-driven product strategy set a new bar for the industry while continually impressing their customers.
- Balaji Venkatraman – Vice President, Products at Cisco Cloud
- Krzysztof Lawecki – Head of Data at Ramp Network
- Pedro Pinheiro – Head of Product at Anota AI (iFood)
The Visionary
The Visionary honors a marketer with a "customer-first" motto and sees beyond the usual metrics. They have found game-changing insights and visionary ways to use Amplitude data to improve marketing KPIs, drive significant business impact, and increase audience activation through personalized experiences.
- Anthony Fontana – Digital Analytics Implementation Lead at Wesfarmers OneDigital
- Joseph Numpeli & Mayank Vats – Senior Manager - BI & Head of Product Analytics at Tira (Reliance Retail)
- Luis Felipe López Portillo Ortiz Harrsch — Senior AI Data Steward Executive at Coca-Cola FEMSA
Excellence in Data Analytics
The Excellence in Data Analytics award recognizes a company that sets the gold standard, leveraging Amplitude to optimize its business and become more customer-centric. This organization successfully executed strategic initiatives that improved digital adoption, optimized acquisition strategies, or effectively grew market share among existing customers by making better decisions with data.
- Blackbox AI
- Bucket Store (with partner, Martinee)
- Stone
A+ in AI – Spotlight Honoree
This year, The Ampys introduced a special recognition: A+ in AI Spotlight Honoree. With AI-powered analytics reshaping how companies operate, this honor highlights organizations that are setting the standard for applying AI within their digital strategy using Amplitude.
- Acko General Insurance – Agastya Sanjai, Product Manager
- AJIO (Reliance Industries) – Deep Daga, Manager Product Analytics
- Coca-Cola FEMSA – Senior AI Data Steward Executive, Luis Felipe López Portillo Ortiz Harrsch
- Intuit (TurboTax) – Bethany Byrd, Senior Staff Product Manager
The excitement is building! This year’s Ampys Award winners will be selected by an esteemed panel of expert judges from Amplitude: Tifenn Dano Kwan, Chief Marketing Officer; Jenna Elliott, Global VP of Customer Success; Krista Seiden, Senior Product Strategist & Evangelist; and Yana Welinder, Head of AI at Amplitude and founder of Kraftful.
Who will take home top honors? The wait is almost over—winners will be announced on December 2. Stay tuned to celebrate the pathfinders who are rewriting the standard for innovation!