Introducing Amplitude on Amplitude

At Amplitude, some of our best customers are our employees. We use our platform for every step of the customer journey, from adding new customers to keeping them coming back.

To spotlight how we use Amplitude to build, market, and improve our own product, we’re launching our Amplitude on Amplitude video series. Each video will take you inside our organization and show you how our platform helps us solve real-life business problems.

You’ll learn how we use Amplitude to:

• Turn customer feedback into product insight
• Optimize website conversion without relying on engineers
• Identify power users to run smarter marketing campaigns
• Redesign web experiences to better serve customers (coming soon)
• Spot and fix friction to prevent churn before it happens (coming soon)

Turn customer feedback into clear product priorities

When it comes to improving our product, we believe customer feedback is essential. There are many ways to gather feedback: joining a customer interview or sales call, chatting with users who reach out to support, running surveys, or reading online reviews. But manually combing through these touchpoints can be cumbersome. Amplitude Head of AI Yana Welinder shows how AI Feedback organizes all of this unstructured data into categories, such as bugs, complaints, and product feedback. She explains how her team then takes these actionable insights to follow up with customers and improve the product experience.

Optimize website conversion without engineering

As a web growth marketer, Colin Craft knows that every moment counts for acquisition. His typical day begins by checking his team’s North Star metrics like account sign-ups and website traffic, broken down by channel and top-performing pages. With these site performance insights, he can spot conversion opportunities and fix them without relying on engineers. Colin runs no-code A/B tests with Web Experimentation and measures the impact of his changes on conversion. He sums up his workflow as: “Spot an opportunity to improve our site’s conversion, test it myself, and get clear results—all without getting blocked on resources.”

Identify and monetize your most valuable users

Growth Marketing Manager Olly Smyth shares the secret to monetization: finding your most valuable users. Olly walks through how he uses Analytics to identify power users and drive additional revenue. He drills down on user country, acquisition campaign, and plan type to build smarter audiences and send them to downstream engagement platforms with Activation. “This is how I work every day as a growth marketer to turn insights into revenue,” he explains.

Power your team with Amplitude

If there’s one thing these examples make clear, it’s that the Amplitude platform powers the full customer journey at Amplitude. We use Amplitude to understand our customers, test ideas, act on insights, and drive business growth.

And here’s the good news: You can too. Amplitude is a leading AI analytics platform that helps you build better products and experiences.

But you don’t have to take our word for it. See Amplitude in action or give Amplitude a spin for free.