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Inside Amplitude
July 8, 2025

AI Week: What Worked, What Surprised Us, and Why You Should Try It

A candid look at our week of hands-on AI learning, the outcomes we didn’t see coming, and lessons for leaders looking to do the same

Wade Chambers
Wade Chambers
Chief Engineering Officer, Amplitude

Perspectives

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Phil Burch
Group Product Marketing Manager, Amplitude
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist

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Best Practices

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Featured Collection

Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Inside Amplitude

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HBR Report: Moving Up the Digital Experience Maturity Curve
Brittney Lee headshot
Brittney Lee
Talent Operations Coordinator, Amplitude
James Evans Headshot
James Evans
Head of AI and Engagement Products, Amplitude
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois-Ajenstat-headshot
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude