The Leaky Bucket Problem
Best Practices
October 13, 2025

The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth

Losing users as fast as you acquire them? Get exclusive insights from our 2025 Product Benchmark Report on how to fix the leaky bucket problem and drive lasting growth.

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Noorisingh Saini
Global Content Marketing Manager, Amplitude

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Julia Sholtz
Group Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
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Eric Metelka
Director of Product Management, Experimentation

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude