Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.
Michele Morales
Senior Product Marketing Manager, Amplitude
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.
Michele Morales
Senior Product Marketing Manager, Amplitude
Best Practices
Product Tooltips: What They Are and How to Create ThemSeptember 21, 2025
Best Practices
How to Create Compelling Product Tours for UsersSeptember 21, 2025
Best Practices
A Guide to In-App GuidesSeptember 21, 2025
Perspectives
View allJulia Sholtz
Group Product Marketing Manager, Amplitude
Eric Metelka
Director of Product Management, Experimentation
Brynn Haynam
Sr. Director, Brand Marketing
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Best Practices
View allMichele Morales
Senior Product Marketing Manager, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto
Manager, Monetization Growth Marketing
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allInside Amplitude
Amplitude AI Builders: Janaki Vivrekar Discusses Automated InsightsSeptember 11, 2025
Adam Bonefeste
Senior Manager, Content Marketing
Paul Morrill
Senior Copywriter, Brand Marketing
Ashlyn Warblow
Sr. Customer Marketing Manager
Customer Stories
View allCustomer Stories
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with AmplitudeSeptember 4, 2025
Conner Sunday
Manager, Customer Marketing & Advocacy
Glen Moriarty
Founder & CEO of 7 Cups
Sara Baker
Senior Analytics Product Manager, ForeFlight
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Sholtz
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude