What are Points of Parity?
Best Practices
September 21, 2025

What Are Points of Parity? (Practical Guide + Examples)

Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.

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Michele Morales
Senior Product Marketing Manager, Amplitude

Perspectives

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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Eric Metelka
Director of Product Management, Experimentation

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Michele Morales
Senior Product Marketing Manager, Amplitude
The Product Benchmark Report
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Carmen DeCouto
Manager, Monetization Growth Marketing
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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude