Blog
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025

Why You Should Think Twice About Warehouse-Native Experimentation

Avoid the hidden costs and time sinks with a better path forward: warehouse-connected experimentation.

Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Perspectives
April 8, 2025
Recognizing the Top 50 Product and Growth Leaders Around the World
Inside Amplitude
April 7, 2025
Amplitude Founders’ Award Winner: Esther Trapadoux

Perspectives

View all
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
graphic for celebrating the product 50 winners
Perspectives
April 8, 2025
Recognizing the Top 50 Product and Growth Leaders Around the World
marianne headshot
Marianne Ridgeway
Sr. Communications Manager
Australian flag surrounded by dials indicating survey responses.
Perspectives
March 27, 2025
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct
Mark Drasutis
Mark Drasutis
Head of Value, Asia Pacific and Japan

Amplitude logoSubscribe to the Amplitude blog newsletter

Best Practices

View all
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Digital Experience Maturity Assessment
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
A figurative mountain of data on a pink background
Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
Jennifer Rudin headshot
Jennifer Rudin
Senior Data Strategist, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
Image of Mallory Busch
Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
Image of John Cutler
John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
Image of Ibrahim Bashir
Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

View all
Award winner Esther Trapadoux smiles
Inside Amplitude
April 7, 2025
Amplitude Founders’ Award Winner: Esther Trapadoux
Brittney Lee headshot
Brittney Lee
Talent Operations Coordinator, Amplitude
HBR Report: Moving Up the Digital Experience Maturity Curve
Session Replay integrated with Analytics, Experimentation, Surveys, and more
Inside Amplitude
March 19, 2025
Refine Experiences Faster with Session Replay Everywhere
picture of weston
Weston Clarke
Director, Product Management, Amplitude
Session Replay for mobile applications
Inside Amplitude
March 19, 2025
Introducing Session Replay for Mobile Applications
picture of weston
Weston Clarke
Director, Product Management, Amplitude

Customer Stories

View all
A woman talks on a cellular phone in front of a train, with the mint mobile logo in the top left corner.
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
Mandy Chatigny Headshot
Mandy Chatigny
Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile
A tradesperson walks along an aisle of plumbing supplies, with the reece logo in the top left corner
Customer Stories
April 3, 2025
reecetech Inspires a Data Revolution, Re-engaging 12.4% of Inactive Users
Jarrad Phoebe Headshot
Jarrad Phoebe
Product Leader, Product Management Lead at reecetech
The North Star Playbook
A blue station wagon parked in front of a brick building with the carwow logo in the top left corner
Customer Stories
March 27, 2025
How Carwow Went Full Throttle and Increased Data Content Consumption by 97%
Andy Carwow Headshot
Andy Marnoch
Senior Product Analyst at Carwow
Featured Contributors

Learn about analytics, product, and more from industry experts.

All contributors
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Francois-Ajenstat-headshot
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude