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Measure the real impact of your agents
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Test new AI features before they launch

Insights

Product Analytics
Understand the full user journey
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Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Zoning Insights
Overlay performance and revenue metrics on your webpages

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
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Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
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Unite data across teams

Data

Data Governance
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Connect Amplitude to hundreds of partners
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Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
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Personalize the banking experience
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Maximize product adoption
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Identify impactful content
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Simplify the digital healthcare experience
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Optimize for transactions

Use Case

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Get users hooked from day one
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Understand your customers like no one else
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Turn behavior into business

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Fuel faster growth
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Make trusted data accessible
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Ship faster, learn more
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Power decisions, shape the future

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Expertise to guide your growth
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Detailed guides on product and web analytics

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Accelerate business value through our ecosystem

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Academy & Training
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Customer Success
Drive business success with expert guidance and support
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Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI FeedbackAmplitude MCPAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmapsZoning Insights

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
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Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

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Team

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Size

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Connect

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Metrics

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Insights
What Makes a Good vs Bad North Star Metric

Jul 15, 2026

13 min read

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Product
Optimizing Core Web Vitals with Amplitude’s Global Agent

May 20, 2026

4 min read

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Insights
Webinar Recap: Elevating the Experimentation Maturity Model

Aug 12, 2025

8 min read

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Insights
Leading vs. Lagging Indicators, Plus Examples

Jul 28, 2025

8 min read

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Insights
Correlation vs Causation: Learn the Difference

Jul 28, 2025

14 min read

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Insights
AARRR: Come Aboard the Pirate Metrics Framework

May 28, 2025

16 min read

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Insights
15 Important Product Metrics You Should Track

May 28, 2025

9 min read

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Product
No Need to Tell Us Twice: Dual Y-Axis Support Now GA

May 8, 2025

4 min read

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Product
Metrics Reimagined: A New Approach to Get from Insights to Growth

Apr 30, 2025

5 min read

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Insights
Marketing Forecasting 101: Steps, Benefits, and Data to Use

Apr 3, 2025

16 min read

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Customers
How to Measure True ROAS in Ecommerce: Amplitude + Shopify

Feb 3, 2025

11 min read

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Insights
What Is Product Operations and Why Do you Need It?

Jan 6, 2025

11 min read

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