Monetization

15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
A mockup screen of the new Metrics tab, showing effective definitions of metric types and usage
Inside Amplitude
April 30, 2025
Metrics Reimagined: A New Approach to Get from Insights to Growth
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Jacob Newman
Senior Product Manager, Amplitude
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Former Senior Customer Success Manager, Amplitude
Jamie Dunbar Smyth shares his story about using Amplitude
Customer Stories
February 3, 2025
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
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Jamie Dunbar Smyth
Growth Advisor
Mercadona-Amplitude
Customer Stories
November 7, 2024
How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
Mercadona-Tech-Dhruv-Sikri
Dhruv Sikri
Product Manager, Mercadona Tech
Every Product Needs a North Star Metric Card
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Free trial conversion
Best Practices
August 16, 2024
The Complete Guide to Increasing Free Trial Conversion
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Andrea Wang
Former Principal Product Manager, Growth, Amplitude
How to calculate CAC
Best Practices
July 31, 2024
Customer Acquisition Cost Formula: Boost Business Performance
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
People looking at a computer
Perspectives
July 16, 2024
Customer Success in B2B SaaS: Best Practices for Retention & Expansion
Laura Granahan headshot
Laura Granahan
Former Principal Customer Success Manager, Amplitude
Laura Schaffer webinar recap
Perspectives
June 25, 2024
Set Teams up for Product-led Growth Success
Shab | Sr. Account Based Marketing Manager, Amplitude
Shab Jahan
Sr. Account Based Marketing Manager, Amplitude
An image showing the two speakers in the Unpacking Monetization webinar
Perspectives
June 5, 2024
How to Achieve Profitable Growth through Your Pricing Strategy
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Ibrahim Bashir
Former VP of Product, Amplitude
Recurring Revenue 101: MRR vs. ARR
Best Practices
June 3, 2024
Recurring Revenue 101: MRR vs. ARR
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Rachel Torres
Former Group Product Marketing Manager, Amplitude