Product Analytics

Student working on laptop in a classroom
Customer Stories
November 13, 2025
How IU Group Drives Student Engagement with Amplitude
Natalia Wierzbowska Headshot
Natalia Wierzbowska
Product Analytics Lead, IU Group
Amplitude Pathfinder Glenn Vanderlinden Card
Customer Stories
September 22, 2025
Amplitude Pathfinder: How Glenn Vanderlinden Builds Data Solutions like LEGO Bricks
Beth Saunders, Community Manager, Amplitude
Beth Saunders
Senior Community Manager, Amplitude
What are Points of Parity?
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
​​Product Tooltips: What They Are and How to Create Them
Best Practices
September 21, 2025
​​Product Tooltips: What They Are and How to Create Them
Carmen DeCouto headshot
Carmen DeCouto
Group Product Marketing Manager, Amplitude
Ferruccio Balestreri and Enzo Avigo smile together in front of a fountain
Inside Amplitude
September 10, 2025
Meet the Team: Ferruccio Balestreri and Enzo Avigo
Paul Morrill smiles in front of some trees and a fence.
Paul Morrill
Senior Copywriter, Amplitude
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu Leung
Former Global Solution Architect, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Senior Learning Experience Designer, Amplitude
Webinar Recap Hostinger Amplitude
Customer Stories
June 9, 2025
Webinar Recap: From Guesswork to Growth—How to Build a Data-Informed Business
Artur Bielaczyk, Product Analytics Lead, Hostinger
Artur Bielaczyk
Product Analytics Lead, Hostinger
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
Image of Archana Madhavan
Archana Madhavan
Senior Learning Experience Designer, Amplitude
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
A chart of units sold by revenue, with both metrics having their own y-axis to compare them better
Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
Ilankir Matungulu smiles in a business casual blazer
Ilankir Matungulu
Senior Product Manager, Amplitude