North Star Metric

Woman typing at computer
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
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Abraham López Lee
Co-Founder & CEO, Correcto
North Star SaaS Provider, two men sharing a clever work insight with laptops in front of them
Customer Stories
December 20, 2024
North Star Metric: How a Top SaaS Provider Set Retention Records
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Ari Hoffman
Former Director of Customer Advocacy and Community, Amplitude
Anghami Customer Story
Customer Stories
October 14, 2024
Feature Factory to Fine-tuned Machine: A North Star Journey
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Julia Sholtz
Group Product Marketing Manager, Amplitude
Every Product Needs a North Star Metric Card
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
North Star that is good and one that is chaotic
Perspectives
August 15, 2024
What Makes a Good vs Bad North Star Metric
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Use the Games of Product Activity to Define Your Engagement Strategy
Best Practices
July 30, 2024
Use the Games of Product Activity to Define Your Engagement Strategy
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Path to launching new products
Inside Amplitude
July 23, 2024
How Amplitude Uses Amplitude to Launch New Products
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Katie Barnett
Former Director, Product Management, Amplitude
The power prompts activity unlocks your teams modeling skills
Best Practices
July 16, 2024
Unlock Your Team’s Modeling Skills With the Power Prompts Activity
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
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Best Practices
July 9, 2024
Leading vs. Lagging Indicators: How to Identify and Map Your Metrics
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Former Group Product Marketing Manager, Amplitude
Representation of a driver tree exercise
Perspectives
August 7, 2023
Use the Bet Up Activity to Shine a Light on Your Product Strategy
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
North Star Statement Exercise
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
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John Cutler
Former Product Evangelist, Amplitude