Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Why You Should Attend our Product Conference, Amplify

You're invited to Amplify on October 9th, 2018 in San Francisco.
Company

Aug 14, 2018

4 min read

Sandhya Hegde

Sandhya Hegde

Former VP of Marketing, Amplitude

Why You Should Attend our Product Conference, Amplify

Amplify is an annual event. Check out the Amplify site to get up-to-date information on this year’s lineup, agenda, and access.


If you are product nerds like us and hold learning sacred above all else, we are putting together an event just for you: Amplify 2018—the product conference hosted by Amplitude. This is not your typical conference. We aim to be the most prestigious and influential gathering of product managers in the world. Save the date: Oct 9th at SVN West, the historic Fillmore West rock and roll concert hall in San Francisco.

It is our mission to make October 9th, 2018 a day that you will look back on as a turning point in your relationship with the craft of product management and digital business strategy. We hope that it will also be an inflection point in your leadership potential.

Here’s what you can look forward to at Amplify 2018:

Incredible teachers who have built and grown the products you use everyday: Netflix, Uber, Salesforce, Pinterest, Atlassian and more

Learn from the best. Learn from the gurus who are shaping the very meaning of product for our world. There is a lot of noise and contradictory opinions online about what product managers need to be good at. It’s a job that you can’t go to school to learn. It’s a job that attracts people from very different backgrounds. It’s a job where you have tremendous influence on your company’s future often without any direct reports. The only way to learn and grow is to hear from successful product leaders who have walked your path. Leaders like

“I am still learning” – Michaelangelo, at age 87
  • Tatyana Mamut from Salesforce and Amazon Web Services
  • Andrew Chen from Uber and now A16Z
  • Gibson Biddle from Netflix
  • and 13 other product leaders lined up for Oct 9th

Practical learning and strategic thinking to uplevel yourself

They say culture eats strategy for breakfast. Great product managers are servant leaders in every possible way. Not only do they make good decisions, they empower their teams to do the same. Not only do they achieve growth metrics, they improve the processes and organization of their team to keep innovating. To help you get a complete understanding of the modern PM’s toolkit, we have 2 different tracks that you can self select into:

October 9th, 2018: a day you’ll look back on as a turning point in your relationship with the craft of product management.
  • Launch: How to work with designers, engineers and customers to prototype and launch products that can capture the world’s imagination. Ideal for PMs, UX leaders and Application engineers working on new products that need to hone product market fit.
  • Grow: Best practices from the Reforge team on user growth and retention. Ideal for PMs, Analysts and Marketers working on mature products that need to develop systematic growth engines. Meet the speakers in the Grow track.

Inspiration from leading thinkers on consumer psychology and business decision making

They say that all new innovation today comes from cross-pollinating ideas across different specialities. To unlock your thinking on consumer behavior and business growth, we are bringing you thought leaders like Dan Ariely, the author of the best selling book on behavioral economics, Predictably Irrational. More speakers to be announced!

Passionate PMs and product leaders from across industries and business models: Media, Ecommerce, Finance and more from all over the world

Step out of your local tech bubble to meet PMs from other industries innovating in business models you have never thought about.

Exposure to the modern product stack: Amplitude and the 3rd generation digital business ecosystem that’s enabling product-led companies to grow faster than ever

Last but not the least, we are bringing together the ecosystem of software leaders that are becoming the new normal at fast growing companies. We call them the modern product stack and they can transform your ability to drive results as a product leader.

We hope that you are as excited as us to come experience Amplify 2018. See you there!

About the author
Sandhya Hegde

Sandhya Hegde

Former VP of Marketing, Amplitude

More from Sandhya

Sandhya Hegde is a former VP of Marketing at Amplitude, driving our strategy to help companies around the world build better products and win. A graduate from IIT Bombay and Stanford GSB, she is passionate about all things technology and business. Having been a startup founder, VC investor at Sequoia Capital, Khosla Ventures, as well as a product leader—she is an expert on how companies can craft product-led strategies for innovative disruption.

More from Sandhya
Topics
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude

Recommended Reading

article card image
Read 
Product
Getting Started: Product Analytics Isn’t Just for Analysts

Dec 5, 2025

5 min read

article card image
Read 
Insights
Vibe Check Part 3: When Vibe Marketing Goes Off the Rails

Dec 4, 2025

8 min read

article card image
Read 
Customers
How CAFU Tripled Engagement and Boosted Conversions 20%+

Dec 4, 2025

8 min read

article card image
Read 
Customers
The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025

Dec 2, 2025

6 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read