
Phil Burch
Former Group Product Marketing Manager, Amplitude
Phil Burch is a former Group Product Marketing Manager for Amplitude Experiment. Phil previously held roles across the customer lifecycle including account management, solutions consulting, and product onboarding before moving into product marketing roles at Sysomos, Hearsay Systems, and Tray.io.
Posts by Phil

Webinar Recap: Elevating the Experimentation Maturity Model
Aug 12, 2025
8 min read

Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
Jul 22, 2025
5 min read

Data Readiness: The Real Barrier to AI Adoption
Jun 25, 2025
5 min read

Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Apr 10, 2025
10 min read

Four Proven Strategies to Boost Website Conversions
Jan 6, 2025
9 min read

Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
Sep 18, 2024
5 min read

Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
Jul 31, 2024
8 min read

Growth Pros Personalize Faster With Amplitude and Contentful
Jun 13, 2024
4 min read

How MySwimPro Uses Data to Drive Growth as a Small Team
Dec 21, 2023
6 min read

The Role of Feature Management in Successful Product Development
Dec 19, 2023
9 min read

The Power of Continuous Learning in Product Management
Nov 28, 2023
9 min read

Deliver Impact: Why Startups Win with Amplitude
Oct 19, 2023
5 min read