Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Pricing
Pricing
Login
Contact sales
Get started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Grant Wensley
Technical Product Marketing Manager
Grant is a technical product marketing manager, writing the “how we do it” section of Amplitude’s story.
Grant Wensley
Technical Product Marketing Manager
Grant is a technical product marketing manager, writing the “how we do it” section of Amplitude’s story.
Posts by Grant
Perspectives
November 16, 2021
Release Notes: Q3 2021
Inside Amplitude
August 20, 2021
Release Notes: Q2 2021
Inside Amplitude
May 10, 2021
Release Notes: Q1 2021
Inside Amplitude
January 29, 2021
Amplitude Product Recap: Our Biggest Innovations in 2020
Inside Amplitude
October 14, 2020
Release Notes: September 2020
Inside Amplitude
September 15, 2020
Release Notes: August 2020
Inside Amplitude
August 8, 2020
Release Notes: July 2020
Best Practices
August 3, 2020
Optimize Your Ecommerce Conversion Funnel with Product Analytics
Inside Amplitude
June 23, 2020
Release Notes: June 2020
