Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Explore our Glossary of common terms in the analytics, product, and growth space. Learn their definitions and view examples.
A
- Abandonment rate
- A/B testing
- Activation rate
- Active user growth
- Ad hoc analysis
- Adoption rate
- Analytics
- Anomaly detection
- Application programming interfaces
- App metrics
- Attribution modeling
- Audience segmentation
- Average order value (AOV)
- Average revenue per user
B
C
- Cart abandonment
- Causality analysis
- Channel attribution
- Churn
- Churn analysis
- Churn prediction
- Churn rate
- Clickstream data
- Click-through rate
- Cluster analysis
- Cohort retention
- Compound annual growth rate
- Conversions
- Conversion attribution
- Conversion funnel
- Conversion rate
- Correlation coefficient
- Cost per acquisition
- Customer acquisition cost
- Customer experience (CX)
- Customer journey mapping
- Customer lifetime value (CLV)
- Customer retention rate
D
- Daily active users (DAU)
- Data cleansing
- Data enrichment
- Data integration
- Data mining
- Data normalization
- Data pipeline
- Data sampling
- Data scrubbing
- Data transformation
- Data visualization
- Deep linking
- Descriptive analytics
- Diagnostic analytics
- Drill-down analysis
- Drop-off rate
- Dynamic segmentation
E
- Engagement metrics
- Event segmentation
- Event taxonomy
- Experiment design
- Exploratory data analysis
- Experimentation
F
G
H
I
K
L
M
- Market basket analysis
- Marketing qualified lead (MQL)
- Mean absolute error
- Mobile analytics
- Monte carlo simulation
- Monthly active users (MAU)
- Multichannel attribution
- Multivariate analysis
N
O
P
- Page view
- Path analysis
- Predictive analysis
- Predictive analytics
- Predictive modeling
- Prescriptive analytics
- Product analytics
- Product features
- Product led growth (PLG)
- Product management
- Product roadmap
- Product strategy
Q
R
- Real-time analytics
- Regression analysis
- Retention analysis
- Retention curves
- Retention rate
- Return on ad spend (ROAS)
- Revenue attribution
- Root cause analysis
S
- Sales qualified lead (SQL)
- Sentiment analysis
- Session duration
- Sessions
- SQL querying
- Statistical significance
- Survival analysis
- SWOT analysis
T
U
- Universally unique identifier (UUID)
- User behavior analytics
- User engagement
- User feedback loop
- User flows
- User ID
- User onboarding
- User persona
- User properties
- User segmentation
- User stories